HUGO BOSS celebrated the reopening of the newly redesigned and extended BOSS Store Masaryk. The store features a new interior concept, created in line with other selected stores in major global cities. The beautiful 368 square-meter store features an extended ground and lower ground floor layout, allowing it to house an expanded womenswear section. Located on Mexico City’s most luxurious street, it is one of the most important flagship stores in the Latin American region. The event to celebrate the reopening began with an exclusive cocktail reception, welcoming around 100 special guests including actress Jaime King, blogger Bryanboy and DJ Leigh Lezark. The cocktail reception was followed by an after-party at the well-known location “New Polanco”. About the store The clean, angular aesthetics of the BOSS Store provide the perfect showcase for the brand’s collections. The interior design embraces harmony between lines, shapes and colors. The store spans two floors with a dedicated space for the womenswear collection. The staircases feature tinted mirrors with LED inserts in graphic lines, adding depth and character and connecting the three levels. Throughout the store, matte and fabric surfaces contrast with high-gloss and mirrored materials. The overall effect is of an elegant space with a classic yet airy, modern feel. A highlight is the ‘objet de lumière’, a contemporary interpretation of a grand chandelier and a stunning fixture embodying both form and function. The innovative light installation is the centerpiece of the renovated store. The new layout is more open, with connecting spaces at ground and lower ground level linking the three floors.